Since Sara and I arrived in this strange country we now call home, I've been seeing advertisements for "Visit Korea Year." On November 11th, the government finally kicked off the big celebration and began to pump this image into every major outlet they could reach:
Study it for a moment.
You see it too, don't you?
It doesn't take much!
Uh, pardon me, but WHAT? The last time I checked, 2010-2012 was 2 years (or 3, depending on how you interpret the dash). Did I miss a major shift in the practice of how the world counts years? Korea launches a multimillion dollar campaign to encourage foreign (mostly English-speaking) tourists to finally shell out a few thousand bucks and take that vacation to Korea they've been planning since they were little, and the phrase its based on is a glaring mathematical and linguistic error.
I'm sure someone out there has a good explanation for this, but I have yet to hear it. It may have something to do with the lunar calendar (which Koreans follow for many of the dates and events in their daily lives), but the fact of the matter is that the Western world (which they're appealing to) doesn't.
Personally, I think this is just another example of Korea running at full speed to English-ize their country, only to fall flat on their face a quarter of a lap to the finish line. How can a country that spends more money per capita on English Education than any other nation in the world make SUCH a glaring error in this huge multinational campaign? If they're willing to dish out those kinds of bucks, I would gladly take a slice of the pie for the 6.4 seconds it would have taken me to let them know that there's a tiny oversight in their approach.
Alas...I still hope you all come visit Korea during the 24(36?) month year of 2010-2012. There are many great things to experience regardless of how they're publicized.